Privacy Policy
At mysite-name, we are committed to protecting your personal information while you use our florist services across England. This policy explains how we collect, use, and safeguard your data in compliance with UK GDPR and the Data Protection Act 2018.
1. Information We Collect
We collect information necessary to provide our florist services, including your name, contact details, delivery addresses, floral preferences, occasion details, and payment information. This helps us create personalised floral arrangements and manage deliveries effectively.
We collect technical data through our website analytics to improve user experience. This information is anonymised where possible and not linked to your personal identity without explicit consent.
2. How We Use Your Information
Your data enables us to deliver quality florist services and includes:
- Processing flower orders and delivery requests
- Managing wedding and event floral consultations
- Coordinating delivery schedules and florist assignments
- Processing payments and managing billing
- Communicating order updates and delivery confirmations
- Providing floral care instructions and workshop materials
We handle your information responsibly, using it solely for your floral service requirements and essential business operations.
3. Customer Information and Order History
Your order details, including floral preferences, occasion types, delivery addresses, and special instructions are stored securely and treated as confidential. We maintain these records to ensure consistency in our service and understand your floral tastes.
Customer records are accessed only by our floral team and are stored on secure systems with restricted access. We maintain order histories for 3 years to facilitate repeat orders and preference tracking, after which they are securely archived.
4. Floral Preferences and Special Occasions
Your noted floral preferences, favourite flowers, colour schemes, and occasion reminders are used solely to enhance your experience with our services. We may use this information to suggest arrangements for upcoming occasions you've previously celebrated with us.
Preference data is stored separately from personal contact details and is accessible only to relevant floral design staff.
5. Data Security Measures
We implement industry-standard security protocols to protect your personal and order information. All client data is stored on encrypted systems with access limited to authorised team members. Physical order forms are securely stored and shredded when no longer needed.
Our floral team follows strict confidentiality agreements regarding client information and order details.
6. Delivery Information and Instructions
We store your delivery addresses, access instructions, and preferred delivery times to ensure your floral arrangements arrive as planned. This includes keeping records of safe places for delivery and specific recipient requirements.
Delivery information is maintained as part of our service quality process and is accessed only by the delivery and customer service teams.
7. Legal Basis for Processing
By using our florist services, you consent to us processing your information as outlined in this policy. This includes processing necessary for floral design, delivery coordination, workshop administration, and service improvement.
8. Third-Party Data Sharing
We may share your information with trusted third parties only when necessary to deliver our services, such as delivery partners for flower transportation, payment processors for transaction handling, and event venues for floral installation coordination.
All third-party providers are bound by strict data protection agreements compliant with UK GDPR requirements. We never sell your personal information or order history to other companies.
9. Your Data Protection Rights
Under UK GDPR, you have the right to:
- Access personal information we hold about you
- Request correction of inaccurate personal data
- Request deletion of your personal data
- Object to processing of your personal data
- Request transfer of your data to another provider
To exercise these rights, contact us at: [email protected]. We respond to all valid requests within 30 days.
10. Data Retention Period
We retain your personal and order data for as long as necessary to fulfil our services and legal obligations. Order records are typically maintained for 3 years after your last order to allow for preference tracking and repeat business, unless you request earlier deletion.
Financial records are retained for 7 years for accounting and tax compliance purposes.
11. Policy Updates
We may update this privacy policy periodically to reflect changes in our services or legal requirements. The current version will always be available on our website, and we will notify you of significant changes that affect how we process your data.
Last updated: October 2025